Welcome to 100K Marketing

High Performance Digital Marketing at Volume

The Guide to Finding or Making Creative for Your Ads

Paid social advertising mediums are more difficult to deal with than other forms of advertising like search because you have to constantly set up a pipeline of creative. Facebook is a visual medium, which means that if you want your ad to stand out and perform well then it has to have an eye catching… read more »

Using Pinterest Ads in 2017, Post Update

Using Pinterest Ads in 2017, Post-Update A little while ago I wrote an article about Pinterest, in which I talked about the challenges of using the Pinterest Ads platform. The bizarre quirks on the Pinterest Ads website made it difficult to create, edit, and iterate on new ads. Since then, there’s been a lot of… read more »

Really Angry Comments on Paid Social Ads

I always tell people not to read the comments. Not so long ago Facebook Ads would accumulate this cruft of angry comments. And then the comments would get replied to, causing a firestorm of trolling destruction. Every so often, I get a Slack or email from our CEO or marketing VP pointing out some comment… read more »

Using LinkedIn’s Newest Product – Lead Ads

Using LinkedIn’s Newest Product – Lead Ads I learn about new ad products when they show up in the dashboard and I was really excited when this one showed up: LinkedIn Lead Ads. The reason I am so excited about this is that I have had a lot of success running B2B campaigns with Facebook… read more »

Paid Advertising Self-Evaluation Checklist

Paid Advertising Self-Evaluation Recap + Introduction In this section, we are going to try to answer a simple but important: Is your website and business ready to begin investing in paid advertising? We will discuss a brief industry overview of our options and then walk ourselves through a few questions addressing whether or not your… read more »

Google Analytics Ecommerce Setup Checklist

Setting Up Google Analytics Introduction This checklist, part of our Pulling It Together ecommerce website series, takes you through creating and configuring your Google Analytics instance. Why do we need this done? Regardless of whether or not we decide to do paid advertising, we need to be aware of what people on our website are… read more »